TRENTON, NJ – This is how Minor League Baseball is supposed to work.
The home ballpark for the Trenton Thunder, Double-A affiliate of the Yankees, will now be known as ARM & HAMMER™ Park following a press conference Tuesday that included representatives from Princeton-based Church & Dwight Co. Inc.
Church & Dwight, maker of the ARM & HAMMER family of products and a founding sponsor of Trenton Thunder baseball, has expanded its sponsorship to include the name of the ballpark for the next 20 years, through 2032.
"We are proud and honored to expand our current partnership with Church & Dwight and have the iconic ARM & HAMMER brand as the new name of the ballpark," said Trenton Thunder President Joe Finley. "The pairing of the world-wide recognized ARM & HAMMER brand with the Trenton Thunder and our brand of New York Yankees Minor League Baseball is something in which the people of Mercer County and the entire region can take pride."
“We’re thrilled to be entering into this long-term partnership with the Trenton Thunder,” said James Craigie, Church & Dwight Chairman and Chief Executive Officer. “We look forward to continuing Church & Dwight Company's long-standing tradition of supporting our local communities by working together with the Trenton Thunder through our sponsorship of ARM & HAMMER Park.”
Craigie emphasized the Yankees’ recent extension of the teams’ Player Development Contract through 2022 made the choice to enhance their relationship with the Thunder as well.
“We know the Yankees will be here for a long time,’’ he said. “That made us very comfortable, and we’re thrilled to be part of such a brand. It’s a perfect match for us.
The monetary value of the arrangement is being kept confidential, but is substantial.
“Obviously this isn’t the kind of arrangement you see at Met Life Stadium (estimated to be at $20 million annually at the home of the NFL’s Giants and Jets), but it is a good investment for us and will assist the Thunder in many ways,’’ said Craigie.
Thunder officials mentioned “several enhancements’’ to the ballpark, which was built in 1994, are being discussed.
Former Yankees great David Cone, now a YES Network broadcaster who represented the club at the press conference, was impressed with the Trenton ballpark on his first visit.
“I played seven years in the minors after I signed with Kansas City,’’ he said. “I’m jealous. I never got to play on a field this good (in the 1980s). Fans in Trenton will enjoy seeing many future Yankees greats in ARM&HAMMER Park.
“I’m really impressed."
Yankees General Manager Brian Cashman, speaking via video, congratulated the Thunder and Church & Dwight, which is building a new World Headquarters in the Princeton South Complex in Ewing.
“One of the best decisions I made was moving our Double-A affiliation down to Trenton,’’ said Cashman. “The ballpark is in a perfect spot, an hour away, and the ownership is top-notch. This arrangement will be great for all of us – the Thunder, the Yankees and Church & Dwight.’’
Church & Dwight, a $3billion company, was founded in 1846. It is a leader in the Household Consumer Products and Personal Care industry, with such brands as ARM & HAMMER™, Nair™, Spinbrush™, Oxi Clean™, Orajel™ and more.
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